Results®
Overview
Process
Contact
Results®
Overview
Process
Contact
Results®
Overview
Process
Contact
Case Study:
How Dealer Surge AI Helped Knight Elk Grove Dodge Eliminate Missed Calls, Recover $60k/mo in Lost Profit, and Unlock Daily Sales Opportunities
Case Study:
Knight Elk Grove Dodge
Eliminated Missed Calls,
Recovered $60k/mo
in Profit, and Unlocked
Daily Opportunities
Case Study:
How Dealer Surge AI Helped Knight Elk Grove Dodge
Eliminate Missed Calls, Recover $60k/mo in Lost Profit,
and Unlock Daily Sales Opportunities
Challenge.
Elk Grove Dodge was facing a serious phone problem: 46% of inbound calls were being missed during the day and after-hours. This was revealed to us by call tracking.
Customers trying to schedule service or ask about vehicles were put on hold, sent to voicemail, or disconnected and went to their competitors.
This issue was costing the store dearly: over $1 million in gross profit lost annually.
Approach.
When reviewing their marketing and lead data, Dealer Surge uncovered the true scale of the problem: 42% of their paid advertising budget was being wasted because calls were not being answered as well.
Dealer Surge AI offered a smarter solution:
An AI-powered call assistant available 24/7
When a human misses the call, AI kicks in and helps the customer
Seamless integration with the dealer’s CRM
Instant lead capture and routing, eliminating manual entry and delays
The rollout began cautiously: the AI was activated after hours only, to test performance and ensure leads flowed to the right places.
Outcome.
Within the first 30 days of running AI after hours only, the dealership saw:
34 additional service appointments
27 additional sales leads captured
Appointments and leads that previously never would have reached the dealership.
Encouraged by this immediate ROI, the dealer activated the AI during business hours as well.
Now:
The store captures 3 to 5 additional leads or appointments every day.
Voicemails are eliminated, calls are either answered by a human or instantly by AI when missed.
Customers spend less time on hold and more time being helped.
Sales and service staff can focus on in-person customers without distraction.
Within weeks, the solution was expanded to the entire Elk Grove Auto Mall (4 stores),
creating consistent efficiency and customer experience across locations.
Challenge.
Elk Grove Dodge was facing a serious phone problem: 46% of inbound calls were being missed during the day and after-hours. This was revealed to us by call tracking.
Customers trying to schedule service or ask about vehicles were put on hold, sent to voicemail, or disconnected and went to their competitors.
This issue was costing the store dearly: over $1 million in gross profit lost annually.
Approach.
When reviewing their marketing and lead data, Dealer Surge uncovered the true scale of the problem: 42% of their paid advertising budget was being wasted because calls were not being answered as well.
Dealer Surge AI offered a smarter solution:
An AI-powered call assistant available 24/7.
When a human misses the call, AI kicks in and helps the customer.
Seamless integration with the dealer’s CRM.
Instant lead capture and routing, eliminating manual entry and delays.
The rollout began cautiously: the AI was activated after hours only, to test performance and ensure leads flowed to the right places.
Outcome.
Within the first 30 days of running AI after hours only, the dealership saw:
34 additional service appointments
27 additional sales leads captured
Appointments and leads that previously never would have reached the dealership.
Encouraged by this immediate ROI, the dealer activated the AI during business hours as well.
Now:
The store captures 3 to 5 additional leads or appointments every day.
Voicemails are eliminated, calls are either answered by a human or instantly by AI when missed.
Customers spend less time on hold and more time being helped.
Sales and service staff can focus on in-person customers without distraction.
Within weeks, the solution was expanded to the entire Elk Grove Auto Mall (4 stores), creating
consistent efficiency and customer experience across locations.
Challenge.
Elk Grove Dodge was facing a serious phone problem: 46% of inbound calls were being missed during the day and after-hours. This was revealed to us by call tracking.
Customers trying to schedule service or ask about vehicles were put on hold, sent to voicemail, or disconnected and went to their competitors.
This issue was costing the store dearly: over $1 million in gross profit lost annually.
Approach.
When reviewing their marketing and lead data, Dealer Surge uncovered the true scale of the problem: 42% of their paid advertising budget was being wasted because calls were not being answered as well.
Dealer Surge AI offered a smarter solution:
An AI-powered call assistant available 24/7
When a human misses the call, AI kicks in and helps the customer
Seamless integration with the dealer’s CRM
Instant lead capture and routing, eliminating manual entry and delays
The rollout began cautiously: the AI was activated after hours only, to test performance and ensure leads flowed to the right places.
Outcome.
Within the first 30 days of running AI after hours only, the dealership saw:
34 additional service appointments
27 additional sales leads captured
Appointments and leads that previously never would have reached the dealership.
Encouraged by this immediate ROI, the dealer activated the AI during business hours as well.
Now:
The store captures 3 to 5 additional leads or appointments every day.
Voicemails are eliminated, calls are either answered by a human or instantly by AI when missed.
Customers spend less time on hold and more time being helped.
Sales and service staff can focus on in-person customers without distraction.
Within weeks, the solution was expanded to the entire Elk Grove Auto Mall (4 stores),
creating consistent efficiency and customer experience across locations.
“The transformation was impactful and exceeded everyones expectations.
New opportunities were captured day one.”
Brayden Gingrich (Co-Founder)
“The transformation was impactful and exceeded everyones expectations.
New opportunities were captured day one.”
Brayden Gingrich (Co-Founder)
“The transformation was impactful and exceeded everyones expectations.
New opportunities were captured day one.”
Brayden Gingrich (Co-Founder)